The article came out today, and since ITJournoAsia.com is a password-protected trade site for Asian tech journalists, IT companies and PR firms, I'm republishing Lili's story here.
A blog, a book, and three revamps
By Tan Lili
26/04/2006 01:36:38 PM
Editor Joey Alarilla proved to be a great multi-tasker as he jumped on the book-writing bandwagon, helmed the revamp of three sections on INQ7, and will soon have his own tech blog on Singapore-based CNET Asia.
Alarilla, co-editor of Hackenslash and Infotech columnist at INQ7, will start his tech blog on CNET Asia in May and will blog about tech trends and digital lifestyle in the Philippines.
According to Juniper Foo, managing editor of CNET Asia, the addition of regional bloggers would be “part of (CNET's) site development”.
“We had a CNET Asia Marketing Forum last year in July. We told the marketing and PR that we were looking at blogging as part of our site development,” said Foo. “We put out a call for bloggers and certain bloggers responded… We picked Joey because he is really enthusiastic and gung-ho to provide the IT window to the Philippines, so it is great to have him on board.”
Meanwhile, Alarilla's debut 100-page book, “E-Business Made Easy”, will be launched in late May, targeted at SMEs/SMBs in the Philippines that are considering taking the e-business route.
“It's been pretty intense but a great learning experience,” said Alarilla.
“You need to have a clear structure in mind before you even begin to write. I came up with a structure where the book will not be a regular 'how-to' kind of book. I'm trying to get readers to get to know the people who set up the companies and the challenges they had overcome.” Alarilla said the high concentration of SMEs in the country motivated him to start “E-Business Made Easy”, but highlighted the need for a “balancing act” for readers.
“SMEs make up the biggest sector in the industry – 96 per cent of the companies in the Philippines fall under SMEs,” said Alarilla.
“At the same time, there must be a balancing act. I want to show readers the benefits of going online, to transform their companies to e-business… but then, I also want them to avoid the hype… I had to draw a fine line between sharing the benefits of technology, and keeping them grounded in reality.”
For Alarilla, a good time management was essential when writing a book. “The challenge really is to manage your time. And when you're writing a book, it's different from writing a news story because you have to go in depth. You have to keep in mind the overall structure – knowing where you go before you write and flashing out each chapter first to support what you have written in the previous chapter.
“Also, all these while I have written for the laymen. Here, I had to be even more basic. These are really the ordinary people who need technology the most, but ironically, they know the least.”
In another task altogether, Alarilla is involved in INQ7's online “migration” project where he will take charge of the revamp of three sections – gaming site Hackenslash, youth site YOU and travel site Roadtrip.
According to Alarilla, the preview of the revamped YOU is “already out for public consumption”.
Alarilla could not reveal much about Hackenslash, except that the new gaming site will “be a lot more attractive, and will have a lot of new sections”.
“It is not only going to be about reading stuff… readers want to see the game. There is going to be interactivity,” he hinted.
Alarilla can be contacted at email@example.com
Thanks Lili! I really appreciate it. Hope to see you again soon.