Are you ready for The Digital Ripple?

All roads lead to the SMX Convention Center at the Mall of Asia for The Digital Ripple: 4th Internet and Mobile Marketing Summit 2010 on Aug. 19-20.

The keynote speaker is world-renowned Web and digital marketing strategist Jeremiah Owyang. Ken Mandel, Yahoo! Vice President of Advertising Sales and Marketplace for APAC, will give a talk on digital thoughts and trends.

You can check out the list of speakers and topics here. I’m one of the panelists at the Blog Marketing session moderated by Janette Toral.

By the way, Yahoo! Philippines is giving away Yahoo! goodies to the first 100 (one hundred) attendees dressed in purple, so who knows, you might be one of the lucky winners.

See you all there.

Social + content

Been a while since I last updated my blog, but let’s give this another try.

On Aug. 12, my boss Alan Soon announced my promotion, just before I gave my presentation on our regional social content strategy. So yup, it’s official: my new position is Head of Social Content Strategy for Southeast Asia of Yahoo! Southeast Asia.

As Smitty a.k.a. dreampipe said, I’m going to have to get bigger business cards, heh.

I was in Singapore at the time, and Filipino blogger and journalist Tonyo Cruz called me up from Manila to conduct a phone interview and quickly publish this story on

Thanks, Tonyo.

Expect to see lots of exciting changes as we execute our plan for social content and conduct some “social engineering” — pun most certainly intended.

Remember, it’s social + content, not one or the other.