Social + content

Been a while since I last updated my blog, but let’s give this another try.

On Aug. 12, my boss Alan Soon announced my promotion, just before I gave my presentation on our regional social content strategy. So yup, it’s official: my new position is Head of Social Content Strategy for Southeast Asia of Yahoo! Southeast Asia.

As Smitty a.k.a. dreampipe said, I’m going to have to get bigger business cards, heh.

I was in Singapore at the time, and Filipino blogger and journalist Tonyo Cruz called me up from Manila to conduct a phone interview and quickly publish this story on

Thanks, Tonyo.

Expect to see lots of exciting changes as we execute our plan for social content and conduct some “social engineering” — pun most certainly intended.

Remember, it’s social + content, not one or the other.

Social + content

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