Time was, few people had heard of blogging, let alone maintained their own blogs. Now that blogging has become a familiar online activity, with users ranging from hobbyists to professional bloggers to journalists to companies, how can Pinoy bloggers stand out from the crowd?
For blogger and social media manager Lia Espina Lopez, who maintains the Geek Girl Manila site, the key differentiator is passion. It’s what fueled the growth of her blog and led to it being named the best blog in the Lifestyle Category for the National Level of the 2011 Philippine Blog Awards.
Is your company taking online content for granted? Bad move.
How can you expect people to try your product or service if you don’t make your content easy to discover? And why should visitors become loyal customers when you make it frustratingly hard to find the right information on your site?
What I love about Sheridan’s story is the way it clearly demonstrates that any company–even a swimming pool company–can find tremendous success with content at the lead-gen stage and throughout the entire sales path, from generating interest to converting browsers into buyers by educating them and by serving as a resource for referrals after the sale.
So what kind of content is being used to start and nurture relationships with prospects? According to a study from Focus Research, companies use a mix of content types to attract customers, depending on the kind of business they do: from blog posts, white papers, webinars and other virtual events (especially business-to-business operations) to research papers (particularly businesses that sell to consumers).
It was great to see female mixed martial arts fighter Gina Carano (also known as Crush in the defunct “American Gladiators”) in attendance at UFC 141, the recent pay-per-view which saw former heavyweight champ Brock Lesnar retire after losing to Alistair Overeem.
I’m a big fan of Gina, not just because of her looks and charisma but also her athleticism. She paved the way for female MMA fighters and was rightfully called the face of women’s MMA.
I’m looking forward to watching her first movie, “Haywire.” Here’s the trailer, which was also shown at UFC 141.
Will we ever see Gina fight again, preferably in the UFC (which still doesn’t have a women’s division)? Let’s keep our fingers crossed.
Instead of creating a list of resolutions this year, create a new habit.
Habits last, and they lead to long-term fitness (and more). They require more patience, but they are worth the wait.
As some of you know, fitness habits are what started me along the path to changing my life. I quit smoking, started running. Then I started eating healthier, became vegetarian (now vegan), quit the junk food addiction, started doing other types of workouts (bodyweight, weights, Crossfit, anything that was fun).