Bleed purple

Yahoo! as we know it died when Verizon acquired it for US$4.5B, ending an era and the internet pioneer’s existence as an independent company. The irony is that Yahoo! made the World Wide Web more mainstream, but in the end the company was the product of a bygone desktop era, and the online world outgrew it. Yet the strength of the Yahoo! culture is shown by the strong bond that unites many ex-Yahoos.

The culture will still live on, nurtured by ex-Yahoos who became part of the diaspora, and outlasting, perhaps, the company itself.

For many of us, working at Yahoo! was more than just a job. It wasn’t a perfect company, and we all had to put up with a lot of shit along the way, but it was also a fun, exciting, and even life-changing experience. We were passionate about our work, and many of us genuinely believed we had a mission and could help change the world. Wherever we may go, we will always bring that same passion with us, and will always bleed purple.

Here’s an excerpt from an ex-Yahoo’s excellent Medium post.

“Bleed Purple. That’s what people who’ve worked at Yahoo! say after they’ve worked there. It’s visceral because that’s how passionate we were about the company. If you didn’t use the exclamation point after ‘Yahoo’, then you weren’t honoring the company and the culture. The bang, as the exclamation point was referred to, said it all. People were excited to be a part of the Yahoo! family. How many company names make people yodel? Jerry Yang and David Filo created a culture that wouldn’t allow anyone to take themselves too seriously as evidenced by their official titles as Chief Yahoos. There was an org chart and titles, but the culture was such that everyone was a peer regardless of hierarchy. They hired people without egos that cared more about the product and the users than their titles. When I visited the Yahoo! offices in Sydney and Taipei, we connected immediately because we shared the same purple blood.”

Remembering the Yahoo! SEA Social and Community team

Five years ago, Julie (Ngoc Nguyen), our community manager in Vietnam, was the last member of our Yahoo! Southeast Asia Social and Community regional team to leave Yahoo! From left to right, our SoCom team was composed of Abang Edwin SA and Dellawati Wijaya, both based in Indonesia; Jonas de los Reyes, who was then based in Singapore; me, based in the Philippines; and Julie, based in Vietnam.

This photo was taken by our boss, then Yahoo! Southeast Asia managing editor Alan Soon, at the Yahoo! Philippines office when we all got together for our SoCom summit in 2011.

Every ending is a new beginning, and wherever we may go, we will always have wonderful memories of Yahoo! and everything we achieved by working together.


Vern and Verniece

The one where my daughter Sam and I bumped into blogger sisters Vern and Verniece Enciso.

I got to work with Vern and Verniece on some online campaigns for Smart Communications during my digital agency days at Tribal Worldwide Philippines. They are two of the best — and nicest — influencers that a brand would be lucky to have as ambassadors.

This photo was taken back in 2013. Time sure flies!

Scandinavian dream home

One furniture store that we like to keep visiting is Home Folk Living.

I love that they feature a lot of Scandinavian furniture and even decorated their showroom with posters from one of our favorite places in Sweden, Fotografiska (The Swedish Museum of Photography) in the Sodermalm district of Stockholm.