Are you ready for The Digital Ripple?

All roads lead to the SMX Convention Center at the Mall of Asia for The Digital Ripple: 4th Internet and Mobile Marketing Summit 2010 on Aug. 19-20.

The keynote speaker is world-renowned Web and digital marketing strategist Jeremiah Owyang. Ken Mandel, Yahoo! Vice President of Advertising Sales and Marketplace for APAC, will give a talk on digital thoughts and trends.

You can check out the list of speakers and topics here. I’m one of the panelists at the Blog Marketing session moderated by Janette Toral.

By the way, Yahoo! Philippines is giving away Yahoo! goodies to the first 100 (one hundred) attendees dressed in purple, so who knows, you might be one of the lucky winners.

See you all there.

Social + content

Been a while since I last updated my blog, but let’s give this another try.

On Aug. 12, my boss Alan Soon announced my promotion, just before I gave my presentation on our regional social content strategy. So yup, it’s official: my new position is Head of Social Content Strategy for Southeast Asia of Yahoo! Southeast Asia.

As Smitty a.k.a. dreampipe said, I’m going to have to get bigger business cards, heh.

I was in Singapore at the time, and Filipino blogger and journalist Tonyo Cruz called me up from Manila to conduct a phone interview and quickly publish this story on

Thanks, Tonyo.

Expect to see lots of exciting changes as we execute our plan for social content and conduct some “social engineering” — pun most certainly intended.

Remember, it’s social + content, not one or the other.

Taguig proclamation tear-gassing

Here’s a video that Filipina cosplayer Alodia Gosiengfiao took of the proclamation of Taguig City mayor-elect Lani Cayetano and the tear-gassing incident that shocked the crowd that was celebrating her victory. Alodia was among those who were tear-gassed.

The video was showcased on the Yahoo! Philippines homepage today.

Read my article on Yahoo! Southeast Asia’s Fit to Post blog for more details on the tear-gassing incident.

Liveblogging the Philippine elections and tweeting PCOS machines

Today is a historic day, as the Philippines held its first automated elections. Been liveblogging the whole day for our Purple Thumb election site. Join the live blog at

Also, check out my Fit to Post article on the @PCOSmachine Twitter account.

Here’s an excerpt from my blog post.

Trust Filipinos to have a sense of humor even in the face of delays and long lines of voters as the Philippines held its first automated elections today.

On Twitter, a spoof account at pokes fun at the Precinct Count Optical Scan (PCOS) machines that have been used in the automated polls. Throughout the day, in scenes repeated at different precincts around the country, around 386 PCOS machines experienced different technical glitches. Some overheated, while others suffered from paper jams. Others had CF cards that were wrongly configured. For one reason or another, a number of these machines suffered breakdowns. Suffice it to say that the acronym PCOS, which even became a top Trending Topic on Twitter, did not exactly endear itself to many Filipinos.

Photo credit: Mel Cortez/NPPA Images

Want to win an iPad?

Yup, we’re giving away cool prizes in Yahoo!’s Meme of the Week Challenge in the Philippines, including an Apple iPad and iPod nanos.

Visit this page for more details and to register. If you don’t have a Meme yet, sign up for one first.

Keep visiting to find out the current promo topic. Here’s the link to this week’s topic.

Yuga reviews the Sony Ericsson Xperia X10

The X10 is Sony Ericsson’s first Android phone. How does it fare against the competition?

Here’s an excerpt from Abe Olandres a.k.a. Yuga’s review.

The only other handset that has a similar combo I’ve tried is the Google Nexus One (though with v2.1 Android in it). The unit comes in two variants – the white one and the black one. I bought the white one for this review.

The Xperia X10 was designed with great attention to detail and though the body is constructed from some kind of polymer (read: plastic), the white glossy finish and hefty weight gives it a ceramic appeal. It’s not very slim (13mm) but the somewhat curved edges gives it a slim impression. I’m not too sure about that silver-lined accent on the sides though.

Read the full story.

By the way, welcome to Meme, Abe!